Viktor&Rolf is the avant-garde luxury fashion house founded in 1993 by fashion artists Viktor Horsting and Rolf Snoeren after their graduation from the Arnhem Academy of Art and Design. The duo designed their fall 2021 couture collection with a lot of humor.
The collection pays homage, in its own way, to members of royal families through a bittersweet regressive style exercise. The completely oversized looks – both in the radical proportions adorned with Swarovski crystals and the multicolored pearl crowns – are accompanied by large scarves on which we can read slogans such as “Always wear your invisible crown”, “Princess ? no bitch, queen!” but also “Don’t be a drag, just be a queen”, a nod to the lyrics of the song Born this way by Lady Gaga. A desire also to express through these theatrical couture pieces an ambiguity, between the desire “to make a spectacle of oneself and “to save appearances” according to the note accompanying the presentation of the show.
This collection explored the main question of our digital age: What is real? Image can align with the true person or not, as when a person, like a royal, has a public persona. With deep fakes entering the picture, concepts of truth are more complicated. Viktor&Rolf aren’t offering solutions…
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