Архів теґу: advertisement

Gucci Fall/Winter 2019 Campaign: Simulacra and Simulations

Gucci Fall/Winter 2019 Campaign re-imagines the Prêt-À-Porter era of fashion (perfectly captured by the Robert Altman’s film of the same name).

One part of the Gucci Fall/Winter 2019 Campaign re-imagines 1990th streetstyle.

Gucci Fall/Winter 2019 Campaign re-imagines

Other part of the Gucci Fall/Winter 2019 Campaign re-imagines fashion show of 1980-th:

And the third part of the Gucci Fall/Winter 2019 Campaign re-imagines 1970-th advertising campaigns in fashion magazines:

Gucci Fall/Winter 2019 Campaign re-imagines

Great stylizations!

Look also: Poustovit 2019 vs KENZO 2017

The best from Gucci Cruise 2019 Campaign

Gucci Cruise 2019 Campaign

For the #Guccigothic campaign, Alessandro Michele takes us way back to biblical times, presenting a Noah’s Ark-inspired series of images. The images and short film were shot by Glen Luchford.

Gucci Cruise 2019 Campaign

Gucci Cruise 2019 Campaign

Gucci Cruise 2019 Campaign

Gucci Cruise 2019 Campaign

Look also: Advertising campaign Piccione Piccione AW 2018


Advertising campaign Piccione Piccione AW 2018

Piccione Piccione AW 2018

Italian brand Piccione.Piccione presented the advertising campaign of the AW 2018 collection, the shooting of which took place during Lviv Fashion Week at the International airport “Lviv”.

Piccione Piccione AW 2018

Piccione Piccione AW 2018

Piccione Piccione AW 2018

Piccione Piccione AW 2018

Piccione Piccione AW 2018

Piccione.Piccione 2018 AW ad campaign was made at Lviv by Ukrainian team:

Photo: Andrey Goncharenko
Model: Sofia Krisuk, Anastasia Serdyuk
Make-up, hair: Mihaela Matviychuk
Style: Kasia Stefanow, Salvatore Piccione
Organization: Daria Yankovska, Elena Boldyreva, Sashka Hataylo


Look also: Ad campaign of Lviv Fashion Week SS 2014


Versace SS 18 ad campaign

Campaign shot by legendary Steven Meisel portrays together Naomi Campbell and Christy Turlington, Gisele Bündchen, Kaia Gerber.

This campaign represents the link between past and present. You need to know who you are, and where you are coming from, to build your future. And when you are at the head of a brand with such a strong heritage as mine, you can only embrace it. This is the reason why I wanted to see this iconic super model cast next to the soon-to-be-iconic girls of the future.” – explaine Donatella Versace.

Read also:

Ad campaign of Lviv Fashion Week SS 2014

More beautifull Versace campaigns also at:



The most important thing in fashion industry today is to create newsworthy information

Quotes by Myroslav Melnyk:

Fashion in a more or less modern sense of the term emerged in the late 19 – early 20-th century. That’s when it began to be seriously studied by sociologists. Thorstein Veblen, Georg Simmel, Roland Barthes, Jean Baudrillard justified why the fashion occurs, as far as actual consumption of its society. Modern scholars often ignore this scientific base. But there are even mathematical approaches to the ways of springing and distribution of fashion…

If you analyze the history of fashion, it is clear that it was repeated over the course of 40 years: the 1910s returned to the 1950s, the 1920s-to the 1960s, and so on…

Fashion is a psychological phenomenon. And psychology has its own laws: how the trend infected the masses of people. If we analyze all this, we will have a completely different view of fashion. The look is not glossy magazines or fashion blogs.

In fact, few people know the difference between a “trend” and “tendency “. It seems that these are synonyms. If we delve into the etymology of these words, we will find out that the tendency is a direction which is given by the fashion industry, and the trend is a ball that rolls over. A tendency shows were to roll, but the way it will roll – successfully, massively, popular – depends on whether a tendency will become a trend, will society evaluate it, whether people will want to wear what the tendency dictates.

I passed a way from economist to fine art expert. Yes, I went to this for a long time: studied, worked as an economist in the workplace, as a cutter in the studio. A fashion is a field which connects two equally important parts: the economy, rationality and emotion, art. Fashion is a balance between these two factors. It is my education that gives me the right to see a holistic fashion…

My first article was a manifestation of postmodern culture in fashion. In fact, the art is forward the fashion, that is why designers do not need to read fashion magazines, they need to go to the museums of modern art!

…I researched the era of modernism in fashion. It was then when the design was an art. But art without rationality can’t survive today. The works of Christian Lacroix was shown in the museums, he received many awards, but the fashion house was ruined… There must be an economic vein even in art.

From the 1950-1970th began a diversification of fashion houses with licenses, brands, moving production – the start of business, the product itself was less important, people want a brand. Now we are still very dependent on labels. The real piece of clothing is not very important. Important is by whom it was made, who else wear it. These are the emotions, the story, the impression we are buying. Cult.

This cult is made with the help of advertising, PR and promotion. It imposes on us all very diplomatically; we begin to think that this is all we have to have madly. The people are under informational attack: which model is in editorial, who of stars used a perfume, who of the celebrities were involved in the designing of the collection … Such a massive advertising information gives us the sum of all associations, which encourages to buy a thing. “If you’re not a brand, then you do not exist” – it’s the slogan of modern fashion. You can be branded with a reputation of your own, flashing at parties, not only with quality fabrics and unique styles. Scandal and stardom remove the filter of perception – we heard something and saw a clothing brand, which we heard of, and then we buy it. That is the way the stars are now engaged in designing clothes. This is ridiculous.

The time of gloss is over, as the time of print books. Another generation of people came and they are raised otherwise. If a person publishes his thoughts on the keyboard, it makes no sense to give him a pencil and notebook and say: write. Electronic facilities are mobile – this is a big plus. The magazine comes with a delay – as a means of obtaining fresh news, it is irrelevant. As a means of obtaining an aesthetic pleasure – it can be. So I think that magazines should carry more art and less fleeting trends… All photos from the gloss appear on the Internet before printing version, so the fact of novelty has faded, but it is the main for the magazine.

Sincerely Yours,

Myroslav Melnyk )

Your niche for fashion blogging: 7 tips

Some advices from MODOSLAV about finding your unique niche for succesful fashion blogging

1. Identify what’s important to you. First of all, your blog is about you and you must enjoy, writing it. Select some particular fields, which are interesting for you: Accessoires, Haute Couture, Sport Fashion, Fashion History etc.

2. Study the sites you admire: Take a closer look at the sites you visit regularly. What keeps you coming back? What is missing at that sites? What can you make better?

3. Identify your strengths:  What are you the best at: writing, photography, photoshoping, can you make genious collages?

4. Think about the one topic that you could write the best. What are the subtopics that will support your topic?

What kind of blog’s navigation menu do you want?

5. Choose an angle: the angle could be “How to wear it” or tackling everything with humor or with angry criticism – just try to be consistent with it.

6. Post regularly and analize the statistic of your blog: what content is the most popular? what else you can suggest to your regular readers?

7. Create a mission statement for your blog: Take inspiration from your favorite brands, who often have a mission statement. Define, in writing, your goal. This will give you something you can always look back to and remind yourself what your blog is for.

Reed also::

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Sincerely yours,

Modoslav – Myroslav Melnyk )

How to make your fashion blog successful

Every fashionista can have a blog, but good fashion blog is a scarcity.

How to make it interesting and successful?

1. Determine the purpose of your blogging. You have to know yourself well enough to start your blog. You have to know what works for you and what against you. Why do you decide to have a fashion blog? What do you want to tell / show your readers? How will your blog differ from everyone else’s? Why your blog will be interesting to other? You must be honest to yourself and look at your idea soberly.

2. Find your audience. If you know who they are, you can determine why they’re clicking. Consider which aspect of fashion invest your audience most. You can make some research using your e-mail or socail media list, asking your potential audience about what they search for, read, and share. Also it will be useful to search for key phrases related to your blog, and scan for the leading blogs. Follow those blogs on social media, paying close attention to who is engaging with their online community and how they interact with each other.

3. Generate interesting content. High-quality content really is the most important thing. Find a topic that you’re knowledgeable and interested in and create some engaging content, answering questions that people want answers to. Once you have your topic, you have to share it in the communities: Twitter chats, Facebook groups, LinkedIn groups, Google+ communities, Instagram hashtags, etc.

4. Take care about SEO. Search engine optimization (SEO) is not a dark art designed to game the search system, it’s just about figuring out what your audience is looking for, and meeting that need. If you understand SEO, you can help search engines like Google direct more traffic to your blog by highlighting keywords that users are likely to search for. You need to include keywords in your headline, URL and hyperlinks — all things search engines scour to find the best content for users. Don’t forget to name your images with keywords because Google’s spiders also crawl image titles. It also helps your SEO if other blogs link back to your work via the aptly named backlink. Comment on well-established blogs in your topic area. This comments count as backlinks. Feature your relevant content. Include backlinks to your older pieces in new blog posts. You can feature these as bulleted related links or as in-text hyperlinks.

You can also make a longer blog posts, because the more content, the more there is for Google’s spiders to catch. 1,500 – 2000 words tends to be the best count to rank higher in Google searches. But, after all, it’s the content and not the length that will gain you highly valued backlinks and social shares.

5. Post frequently. There are no hard and fast rules for posting frequency. Some blogs publish multiple times a day and others only once a month, but experts and successful bloggers tend to be consistent. Set up a content calendar — whether that’s once a week or every Sunday — and stick to it so your readers know when to expect new material. Correlate length with frequency. Experts suggest for infrequent writers longer, well-researched posts.

6. Be visually inviting. Fashion blog design is very important. It shows your taste and style. Experts say that people respond better to a combination of visual and text information — with 40% of people responding better to visuals. Images get people to engage more with content. Photos also perform best for likes, comments and shares. If you use another’s photos, don’t forget to give the sites and photographers appropriate credit.

7. Write catching headlines. Try to write headlines that intrigue your reader without forgetting important keywords. It can help to make a list of keywords you want to include and then brainstorming different ways to construct them into a snappy starter. Keep headline short. Search engines only consider so many characters before losing interest in your headline. Stick to what works. People love lists, questions, how-to explainers and being told what they’re doing wrong. But don’t commit a major blogging faux pas and trick visitors into reading your material without delivering on what the headline promises. You’ll lose readership and probably gain a few angry comments along the way.

8. Be a personality. If you have a personality and you showcase that personality, that’s the point of differentiation in fashion blogging.  D’not try to be someone you think everyone wants you to be. Be genuine. Always stay yourself and do not chase money or fame. If you are doing what you love, money will follow.

9. Promote yourself and your blog. Use social networks for various times during the day. Use the hashtags your audience speaks in their social media community to attract new readership. Develop a Twitter list of influencers in your area and engage with them to promote cross sharing. But, don’t just promote your new content. Set up automated scheduled tweets to draw readers to older, relevant content as well.


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Sincerely yours,

Modoslav – Myroslav Melnyk )